by Romana Shah
Flame PR’s CEO and Founder, Kully Dhadda, was interviewed by host of The 414, James Rostance on gaining mind-blowing exposure & ROI from broadcast PR. James is a three time published author and former broadcast television producer.
Broadcast interviews are an area frequently underutilised by many companies. But in a rapidly changing media landscape, broadcast has remained robust when it comes to commercial and brand value. As audience numbers rise, companies, brands and thought leaders are able to send out their message untouched, unchanged and unedited.
As a veteran BBC broadcast journalist, Kully gave a first-hand account of the tricks she saw a lot of marketers missing which could help them to get phenomenal coverage on broadcast media. Live broadcast TV or radio briefings can be very nerve-wracking, but they can also provide a really exciting opportunity for brands to stay in control of their message, and reach a larger and broader audience.
Kully spoke on a variety of themes, from the different ingredients needed to craft a story that really appeals to producers, to what are the steps needed to get television news coverage.
The 414 is a weekly show for marketers and the marketing community. The 414 gets its name from the programme run time of 4 minutes and 14 seconds, which is the optimal time for learning new material from short form content.
Watch the full interview here: https://wowvideoproduction.co.uk/the-414-mind-blowing-exposure-roi-how-to-get-television-news-coverage