by Maria Tabish Chawla
All too often, businesses approach social media marketing hoping for immediate returns. They hope for a single tweet to deliver instant results, but there’s a critical first step that goes before the tweet, and skipping this step not only hurts profit potential, but can also damage a business’s brand. With virtually every business on Twitter, Instagram and Facebook these days, it’s easy to be a marketer and think, “How hard can social media marketing actually be?”
First, the bad news: businesses that rush into social media marketing without developing smart, robust strategies are setting themselves up for failure. Here’s the good news: with a smart, thoughtful and proactive strategy, many of the most common social media marketing mistakes can be avoided.
Here are five common social media marketing mistakes businesses are making:
These five mistakes are common, but you don’t have to make them. Using our tips, you can fine-tune your social media campaigns and get the engagement and revenue you want. Let us help you out!