by Romana Shah
Last week Flame PR were delighted to host our second training session for the Taylor Bennett Foundation. The Taylor Bennett Foundation is a 10 week Training Programme which encourages BAME graduates to pursue a career in PR & Communications.
Being on the course myself over a year ago, I was really excited to be able to host the session and give back. One interesting topic of discussion which was raised was looking at PR as an important business discipline to drive business growth. Working in PR, I have experienced how building brand recognition for business amongst key stakeholders creates business value for our clients.
I organised the workshop to focus around selling in to the media. At Flame PR, a lot of the value we bring to our clients is through pitching to journalists. It’s about knowing how to tie in the client to the news agenda.
The aim of the session was to equip the trainees with the knowledge and skills of pitching to journalists to give them an idea of what it is like to work in PR. The trainees had already had experience around content creation such as press release writing, so it was a good opportunity to open their eyes to a different aspect of communications.
Throughout the session, the trainees were given personal testimonials from various members of the Flame PR. The internship program is an integral part of the recruitment process at Flame PR, as the majority of the team came on as interns and have worked their way up to Account Executives and Account Managers.
We hope that the trainees found the workshop useful and cannot wait to host the next!