Consumer

Connecting with the right market 

As a public relations company with a wealth of contacts in the consumer press, Flame PR has the capacity to help companies target valued customers in a variety of markets. Clients have included trusted comparison websites in the personal finance space. Once these comparison websites obtain coverage in the tier one media which includes a hyperlink to their website, a sizeable increase in consumer traffic is garnered, boosting the company’s coveted Google ranking.

Whether a company is aiming for mass consumer appeal with a particular product or service, or is seeking to penetrate a niche profile market, we can structure the right public relations campaign to achieve specific aims in the consumer press.

Flame PR’s team has the knowledge and skills base to capture the imagination of the gatekeepers of the consumer market, news editors and reporters. Each client is provided with a detailed, results-orientated strategy to help deliver their message to diverse audiences in an increasingly competitive and sophisticated consumer marketplace. 

Today’s consumers are wealthier and more powerful than previous generations. The challenge to capture their imaginations is greater now than ever before. Flame PR’s team of media experts carefully structure a plan to enhance brand value in the consumer market in a way which will capture the imagination of new customers. A business’s reputation is carefully managed, with the aim of influencing the perception of the brand among all key stakeholders in the knowledge that customers are often also investors.