The digital era is here and as with any new medium, people are unsure of how to utilise it meaning experience will be essential to maximise the benefits possible. Digital media mainly covers social media, video and blogging and Flame PR has experience in all these areas from advising on suitable campaigns to producing video.
Social media is particularly important due to the potential to ‘go viral’. It has given a voice to individuals which can then exert immense pressure on large enterprises that just a few years ago would have been impossible to imagine. In some cases it has led to the collapse of the company, making a social media policy critical for today’s organisations.