Senior Account Manager (London)
A senior account manager typically leads a team and is responsible for a number of client accounts. They should be a capable and confident operator who has a thorough understanding of the required media and communication skills and who is fully in control of the media tools available to create the required media coverage in all PR areas. They will also be very conversant with the operational processes of running a PR agency and be constantly improving delivery methods.
The role will also input to business strategy and plans and will oversee the execution of the strategies and activities of the business, ensuring that programmes and objectives are being adhered to, and that teams delight their clients through excellence of delivery.
Key accountabilities
· To input and support the MD and Executive in the design and delivery of business strategy and plans
· To direct and manage client account/s using all the resources available to ensure delivery and client satisfaction.
· To measure the success of PR delivery and report to clients on progress
· To establish a broad range of media contacts and be expert in Tier1 pitching
· To manage a team of Senior/Account Executives by setting objectives and ensuring their capability to deliver through focused coaching, training and development
· To ensure that operational processes are fit for purpose and capable of delivering client outcomes effectively and efficiently
· To spot and develop sales opportunities of existing clients to aid retention and increase turnover
Dimensions
· To input and support business strategy and plans
· To lead on client delivery on up to 6 accounts
· To lead a team of up to 6 Account executives/PR Interns
· To have budget sign off up to £500 for expenditure
Knowledge, Skills & Experience (see below for more detail)
Essential
· Previous experience in a recognised B2B PR agency
· Experience of any one of the following sectors (Tech, Finance, Skills/Recruitment)
· Proven pitching capability and extensive media contacts
· Must be an excellent planner and be organised
· Business development exposure
· Team management experience
· Writing capability
· Confident
· Tenacious
· Team player
· Listens
Desirable
· Degree qualified
· Understanding of “lean” process improvement
· Foreign language capability
Skill Requirements continued (detailed)
Strategy & Planning
- ·To input and support business strategy and planning
Written Work
• Writing coherent and factually accurate press releases that only require exceptional amends from seniors and clients.
• Ability to draft feature copy for trade, corporate and business publications for client that is well informed and appropriate to the end user with minimal client or media amendment.
• Amending and improving press releases, internal copy for newsletters etc. drafted by account executives.
• Capable of writing creative new business proposals with direction from account director, and drafting evaluation reports, speeches and presentations as required.
Media Skills
• Complete understanding of how the media works in the particular areas in which you operate - the opportunities available and building relationships with journalists etc.
• Driving the media relations programme for all clients as laid out in the agreed programme of activity with your account director.
• Pro-actively seeking and identifying publicity opportunities to ensure that the maximum level of coverage is achieved for your client, project etc.
• Overseeing programmes of media promotional activity, such as competitions, sampling offers, free for every reader offers etc.
• Proactively looking for opportunities to grow the media horizons of the client.
• Competent in all verbal approaches to journalists - consumer, business-to-business and trade - to sell in ideas and discuss opportunities.
• Plan and manage the organisation of events ranging from workshops, photo calls, press conferences, training days etc. on behalf of clients.
• Understand and advise on media handling including interview briefings, developing Q&A’s, exclusives, embargoes and damage limitations.
• Alert clients to PR risk or opportunities presented by broader areas of corporate responsibility, e.g.: employment practices, health and safety at work.
Meetings
• To lead meetings. Ensuring that preparation for the meeting is well organised and that account directors or seniors are fully briefed on meeting contents.
• Taking a key role in presentations to existing client and at new business pitches.
General Skills
• Lead new business brainstorms and have a creative input in all new business pitches within account group.
• Play the central role in the team and take full responsibility for your clients and any problems.
• Finally proof read all written material.
• Have developed useful and relevant business contacts.
• Mature ability to brief designers, photographers, and printers in a knowledgeable and precise manner, negotiate costs etc., and manage quality control deadline problems etc.
• To motivate and supervise a team.
• Have a full understanding of financial controls on all accounts, mark-up rules and budgeting procedures.
• Commission and analyse research including surveys and focus groups.
Apply for Role:
Staff Testimonials
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I joined Flame PR as an intern but from the beginning I was given the responsibility to encourage my development in the field, utilising what I had learnt from my Masters and the Taylor Bennett Foundation. I was made to feel part of the team from the offset, writing press releases, client proposals and pitching. I feel like a valued member of the team and am able to offer commentary on PR activity for our clients. During my time at Flame PR I have one to one sessions with the MD Kully Dhadda who is my biggest advocate to develop my career and continue my journey at Flame.
Romana Shah
Account Executive / Flame PR
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I joined Flame PR as an intern but from the beginning I was given the responsibility to encourage my development in the field, utilising what I had learnt from my Masters and the Taylor Bennett Foundation. I was made to feel part of the team from the offset, writing press releases, client proposals and pitching. I feel like a valued member of the team and am able to offer commentary on PR activity for our clients. During my time at Flame PR I have one to one sessions with the MD Kully Dhadda who is my biggest advocate to develop my career and continue my journey at Flame.
Romana Shah
Account Executive / Flame PR
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