by Charles McAteer
Today, cutting through the noise in the increasingly competitive market places, is nearly as challenging as retaining loyal customers. With the emergence of agile digital players and the Amazonisation of the world is ever more important to stand out and differentiate yourself self from competitors with a clear identity. Ensuring continued business growth, by increasing gaining and retaining market share, requires a number of tactics to grow brand awareness.
Build your online presence through Social Media. The platforms you choose will largely be down to the demographic you are targeting, options include Twitter, Linkedin, Facebook, Snapchat and Whatsapp. Yahoo! states that 53% of people recommend companies and products on twitter.
Post exciting content frequently. Take a forward thinking and proactive approach by piggy backing on key trends, hashtags and calendar events to help you to resonate with your target audience. This enables you to increase your following and “charm” your audience making you memorable.
It’s important to remember that social media marketing is a two way conversation. Engage with your followers and spark conversations to ensure dialogue transcends the online space and gets people talking about your brand offline.
Through hosting, sponsoring, exhibiting at or speaking at events you can ensure that your brand is the credible and authoritative voice in your own, or target, industries.
It can be a powerful way to generate leads, announce a product launch or position yourself as a thought leader to realise your business objectives.
Picking or hosting the right event should be done with caution, as the incorrect event can be damaging to your brand, and extremely costly.
Experiential Marketing Stunt
Grabbing the attention of potential clients and customers requires brands to be imaginative and creative to differentiate themselves in highly competitive landscapes.
Pop-up stores and PR stunts (such a flash mobs) have long been a part of London’s innovative marketing culture and thus drive marketers to conjure creative concepts to draw people in.
For instance, Adidas’ ‘D Rose Jump Store’ has to be (for me) one of the coolest pop-ups, where Chicago Bulls point guard Derrick Rose challenged fans to win a pair of trainers by walking into the store and taking them off the shelf… which happened to be 10 foot in the air.