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​​Flame PR Blog

5 ways to increase brand awareness

2/3/2018

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by Charles McAteer

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​Today, cutting through the noise in the increasingly competitive market places, is nearly as challenging as retaining loyal customers. With the emergence of agile digital players and the Amazonisation of the world is ever more important to stand out and differentiate yourself self from competitors with a clear identity. Ensuring continued business growth, by increasing gaining and retaining market share, requires a number of tactics to grow brand awareness.

Social Media

Build your online presence through Social Media. The platforms you choose will largely be down to the demographic you are targeting, options include Twitter, Linkedin, Facebook, Snapchat and Whatsapp. Yahoo!  states that 53% of people recommend companies and products on twitter.
 
Post exciting content frequently. Take a forward thinking and proactive approach by piggy backing on key trends, hashtags and calendar events to help you to resonate with your target audience. This enables you to increase your following and “charm” your audience making you memorable.
 
It’s important to remember that social media marketing is a two way conversation. Engage with your followers and spark conversations to ensure dialogue transcends the online space and gets people talking about your brand offline.   

Events

​Through hosting, sponsoring, exhibiting at or speaking at events you can ensure that your brand is the credible and authoritative voice in your own, or target, industries.
 
It can be a powerful way to generate leads, announce a product launch or position yourself as a thought leader to realise your business objectives.
 
Picking or hosting the right event should be done with caution, as the incorrect event can be damaging to your brand, and extremely costly.

Experiential Marketing Stunt 

Grabbing the attention of potential clients and customers requires brands to be imaginative and creative to differentiate themselves in highly competitive landscapes.
 
 Pop-up stores and PR stunts (such a flash mobs) have long been a part of London’s innovative marketing culture and thus drive marketers to conjure creative concepts to draw people in.  
 
For instance, Adidas’ ‘D Rose Jump Store’ has to be (for me) one of the coolest pop-ups, where Chicago Bulls point guard Derrick Rose challenged fans to win a pair of trainers by walking into the store and taking them off the shelf… which happened to be 10 foot in the air.


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​PR Campaigns

The value of earned media over paid for coverage or advertising is indisputable. According to Forrester, 88% of consumers say direct advertisements have little or no influence on their purchasing decision.
 
Targeting local, trade, national TV, print or radio media allows you to reach a wider captured audience, so make sure the story resonates.  
 
It is critical to measure these campaigns to ensure that they influence and create awareness in the way that you desire. Measuring campaigns also allows you to see what worked well and what can be changed so that you can adjust your strategy moving forward.

Story Telling

​Making a noise is all well and good, but the challenge is keeping them interested. Craft new angles and new stories to keep your brand relevant.  
 
Do you have a unique story? Communicating this can help to make your business memorable. For example Study Jams founder Eric Simons spent two months squatting in the AOL campus in Palo Alto, California. Check out the interview below to hear his incredible story.
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