by Sophia Dass
In a time of ‘fake news’, with The Macquarie Dictionary dubbing it word of the year, it’s become increasingly difficult to discern forgery from fact. With the fake news epidemic simultaneously occurring alongside a great deal of weird and (sometimes) wonderful news, you could be forgiven for falling for the plethora of PR pranks that honour the age-old tradition of April Fools’ Day.
April Fools’ is a haven for PR – a carefully crafted joke guarantee brands free publicity, with either a member of the media falling for the hoax or an amused journalists penning a piece about the prank. April Fools’ has become a fun way for brands to interact with both the public and media via social media platforms, whilst simultaneously being a harmless form of good old-fashioned entertainment. It also provides the opportunity to go viral with a creative stunt, allowing your brand to become the focal point of the public lens.
If you’re considering pulling off that oh- so-hilarious April Fools’ stunt, check out our top tips for success: