Digital News and Platform Updates: June 2021

By Karen Morgan

In this month’s edition of the digital news and platform updates, we explore the latest news on social media and the trending topics in the digital space. Find out how social networks are battling for your attention and read about our take on all things new on social platforms. 

Digital platform updates
Twitter announced the addition of a newsletter subscription feature that allows users to sign up for receiving creator content directly. This is in an effort to boost the subscriptions for newsletter writers who use Revue, an online newsletter service, acquired by Twitter in January 2021, which allows writers to share content and get paid. This is an interesting concept because when searching for a writer or creator on Google, Twitter profiles often show up first, and this solidifies Twitter as being the ideal platform for promoting written based content. 

In other news, Instagram has announced new monetisation options for creators. The new affiliate marketing program will mean that creators can browse products that are available for promotion and they will receive a percentage of the sales that they help to drive. Instagram have launched this new feature in a bid to incentivise top creators to post more often. The team at Flame will certainly be keeping an eye on how this develops and how it may enhance influencer marketing. 

Trending topics
In June, TikTok launched the #CreativityForGood campaign with the aim of highlighting creators and important causes on the platform. The campaign involves TikTok users creating video content for 4 non-profit organisations or a cause of their choice. The four non-profits are Malala Fund, It Gets Better Project, IFRC and One Tree Planted. This campaign has been a favourite in the agency this month as it is an excellent way of using social media for change, and inspires many people to take action and support good causes. It certainly has the Flame seal of approval. 

Look out for next month’s edition to be kept up to date on the trending topics that have got us talking. Follow @flamepr on Twitter and LinkedIn to keep up to date with what’s happening at our agency. 
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