Digital News and Platform Updates: March 2021

By Karen Morgan

​In March we saw plenty of digital developments and platform updates cause a stir in the world of social media. Read on to get fully up to speed on what topics have got the Flamers all talking, how the way we communicate is shifting, and learn about how the digital landscape is evolving. 

Digital platform updates
At the end of 2020, Twitter launched its stories feature, known as Fleets, with a 24-hour life span and allows users to share their ‘fleeting’ thoughts. This was not long followed by another big move in late February, when the company brought us Twitter Superfans. This added a layer of exclusivity to the platform, with users now charging followers to see gated tweets and additional content. We’ve seen similar platform features come to life on Instagram and Patreon, where influencers create communities of fans who support talent, subscribe to newsletters, and are awarded badges from creators. This will give social influencers more opportunities to share content and brands will soon harness the marketing deals exclusive to Twitter Superfans content. We’ll certainly be keeping our eye on how the feature develops and how the public respond to it. 

Social media trending topics
March 2021 kicked off with the highly-anticipated Oprah Winfrey interview with Prince Harry and Meghan Markle that got all of the Flamers talking about the tabloid headlines. Did the interview make you trust the royal couple? As PR professionals, we know how important trust and credibility is and our job is to effectively communicate the trusted message of our clients in the media. We keep on top of the editorial agenda and have built strong relationships with key media contacts to get our clients the best opportunities that will derive them business value. Taking a digital-first approach, we see and react to world news breaking on social media before it hits publications. 

The social media trends then turned to International Women’s Day. We were particularly impressed by the #ChooseToChallenge campaign activated by the International Women’s Day community, inspiring the world to speak up about gender equality. Having a female at the helm of our agency, CEO Kully Dhadda, is inspiring for a generation of PR professionals to look up to. 

We’re at the ready for the next big social news that gets the whole agency buzzing. Look out for next month’s digital platform updates and our favourite trending topics. Follow @flamepr on Twitter and LinkedIn to keep up to date with what’s happening in the world of Flame. 

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