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By Karen Morgan  The month of May has seen a flurry of social media platform updates, and the excitement of new features has got us eager to share the news. Here we are sharing the latest digital platform updates and the news from the world of social. Enjoy! Digital platform updates Social media expert and recently announced new Dragon’s Den entrepreneur, Steven Bartlett, once said ‘with great influence comes great responsibility’. He believes that social media networks have a duty to protect their users from harm. At times, this accountability comes in the form of gender equality and identity. We’re living in an ever-changing world where gender fluidity is an important aspect of a person’s identity. One leading social media network that has realised this is Instagram, and they have created a feature that makes it easier for users to address people by their preferred gender pronoun. Users are able to add up to four pronoun identities that will appear next to their name, and can be displayed publicly or only to followers. Instagram is allowing the public to request new pronouns to be added to the current list. While the new field is only available in a few countries, there are plans to make it available worldwide. We’re interested to see how other social platforms react now that one of the big social players has made the first move. In other news, Reddit has launched ‘Reddit Talks’ as a rival to Clubhouse and allows users to join an exclusive club for speakers and discussions. Once a user has been admitted by a community moderator, they can enter an online discussion room and interact via emojis or by requesting to co-host. It’s clear that the trend for audio-based social continues to be rife. We’ve seen this in the many social platform updates that involve audio-based services - Clubhouse and Facebook being just two of them. This trend gives businesses the opportunity to implement audio-based platforms into their digital marketing strategy. Brands should harness the popularity of this method of communication and see it as a new avenue for business growth and brand awareness. Facebook Updates In the world of Facebook, the audio trend continues. Plans for the addition of an in-app podcast player have been confirmed. This will allow creators to promote their podcasts via Facebook and users can listen without leaving the app. The full details are yet to be released - with their collaboration with Spotify, and we’ll be eagle-eyed on how it develops. Look out for next month’s edition to be kept up to date on our favourite trending topics and the digital platform modifications. Follow @flamepr on Twitter and LinkedIn to find out what’s happening with us in London and around the world.
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