by Maya Hurruna
At its core, PR is the way organisations, companies and individuals communicate with the public and media. According to the CIPR (Chartered Institute of Public Relations) public relations is “the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.”
Taking this into consideration, you would think that PR would be the same across the globe! However, when faced with a global brief, you can’t expect that what works in one country will work in others. Each country may require a slightly different tactic.
When implementing a global events plan, remember: