by Romana Shah
The industry’s best kept secret: driving diverse procurement to gain a distinctive competitive advantage
Diversity and inclusion is part of our culture here at Flame PR and enables us to better understand and anticipate the needs of our clients and potential clients. We are proud to be re-certified as a supplier by MSDUK, the UK's leading non-profit membership organisation which boosts inclusive procurement. This supplier diversity initiative provides a level playing field for minority-owned, female-owned & small businesses, among other historically underused businesses.
As a certified supplier of digital integrated marketing and PR services, this accolade puts Flame PR and our expertise in front of the leading global enterprises that supports our growth ambitions and competiveness. There is a growing appetite amongst global blue chips brands such as Walmart, Accenture, and Johnson & Johnson to get involved in a supplier diversity programme.
Their commitments are driven by ambitions to not only be socially responsible organisations but also to harness this diversity to drive forward and enhance bottom-line performance. According to research by the Hackett Group companies, focusing “heavily on supplier diversity” generated a 133% greater return on procurement investments than the typical business.
Not only this, innovation and creativity is front and centre of any business leader in the digital age. Diversity unlocks innovation and “outside the box” ideas that helps drive market growth. Our combined skillset and experience put us on a level playing field with the larger PR companies
At the same time, Flame PR has always managed to retain the creativity, agility and excitement of a start-up. As a financial technology PR, it is important for us to stay ahead of the trends and digital disruptions affecting different industries and markets. Our start-up mentality gives us the agility and nimbleness to hit the ground running to deliver ground-breaking, targeted results for our clients.
Our biggest asset is our people – being an international PR agency, our team are culturally sensitive to different markets and are able to sync and localise our content and outreach in different geographies.
Understanding cultural differences has allowed us to integrate this knowledge in our communications strategy to penetrate new markets and gain new customers in the UK, US, EMEA & ASPAC.
Our growth strategy has always being aligned with the needs of our customers and the strength of our team. Our inclusive working environments allows everyone to feel valued, to make them feel their contributions matter and to drive our business forward.
If your procurement needs more diversity then we would love to hear from you.