How Diversity Enhances PR

by Romana Shah

​In recent years there has been a lot of conversation around the lack of diversity in the PR community, however, efforts are being made by both trade associations and agencies to close the gap.

As an international PR agency which services different markets across the globe, our business model is based on hiring native speakers from different regions who understand the landscape and language to ensure our content and PR activity resonates with audiences of different markets.

Flame PR is known for its diverse team and this form of inclusion comes in different forms ranging from gender, socioeconomic background, race & religion. It’s what makes us such a unique and enjoyable place to work, as we are constantly learning about different cultures both in and out of work.

According to a report by Deloitte when employees ‘think their organisation is committed to and supportive of diversity, and they feel included’, their ability to innovate increases by 83%.

At Flame PR we have found that our diverse team becomes an asset as we can tap into different cultural knowledge to become more creative and innovative in our thinking. Not only this, it helps us avoid blunders and errors in judgements by recognising sensitives across the changing demographics of multi-cultural markets.

It’s important to not use diversity as a check-list exercise, employees need to be feel welcomed and valued for their contribution.