by Sophia Dass
When making a call to a journalist, the first thing to do is expel the idea of ‘us and them’ entirely from your mind. If you are approaching with a well-targeted pitch that can bring an exciting story/add value to their publication, or that can add a new dimension to a story they’re already working on, then picking up the phone is nearly always a wise move.
Here are our top tips for making your call count:
Ultimately, a well-targeted pitch is most likely to be of interest to a journalist - if not now, then maybe you can be of help in the future. Picking up the phone can be a great way to establish relationships – as long as you’re not going in blind, it certainly shouldn’t be avoided!