Flame PR
  • Services
    • Broadcast PR
    • Public Relations
    • Digital Marketing
    • Crisis Management
  • Sectors
    • Tech PR
    • Cybersecurity PR
    • Finance PR
    • Retail PR
  • About
    • About Us
    • The Team
    • Portfolio
    • Testimonials
  • Careers
  • Blog
  • Contact
  • Services
    • Broadcast PR
    • Public Relations
    • Digital Marketing
    • Crisis Management
  • Sectors
    • Tech PR
    • Cybersecurity PR
    • Finance PR
    • Retail PR
  • About
    • About Us
    • The Team
    • Portfolio
    • Testimonials
  • Careers
  • Blog
  • Contact

​
​​Flame PR Blog

Making the most of your Media Coverage

7/8/2018

0 Comments

 

by Sophia Dass

Picture

Securing media coverage is rarely an easy feat - it can require a great deal of patience and persistence. So, when you do place a great article or your client’s comment gets featured in a news story, it’s easy to get caught up in the excitement of the moment. However, it’s important to remember that securing media coverage is only the first step in raising your client’s profile and positioning them as an expert in their field.

Once media coverage has been attained, it’s important to extend its shelf-life. Sometimes, this requires thinking outside the box, but more often than not, social media and digital reporting can provide you with a myriad of opportunities to position your client as a thought leader.

Here are our top tips to amplify your media coverage:

If at first you don’t succeed, share and share again

Sharing coverage on social media is an absolute must. And don’t be shy… you’ll need to share coverage more than once in order to achieve maximum results! It’s important to share the article several times over a couple of weeks (unless it’s directly pegged to breaking news), rather than just sharing it on the day of publication. Platforms such as Twitter and LinkedIn are ideal for amplifying coverage.

To ensure that content remains fresh, you can amend the introduction, update statistics or pick the most relevant parts of the piece to highlight. It’s also a good idea to tag the publication and journalist, as well as using hashtags to optimise coverage.

Learn to love LinkedIn

Sharing media coverage via your client’s company or personal profile is an excellent way to draw attention to content and boost credibility. Again, make sure to tag the publication and journalist when creating a post to showcase the article. You can also edit the original article to share via LinkedIn Pulse – this is a great way to build a strong reputation as a thought leader, increase trust, and reach a wider audience.

If content is being posted via a personal profile, it’s a good idea to add links to your media coverage in the Experience section under ‘media’. In addition, LinkedIn can pick up coverage of its members and often shares it as part of the ‘Mentioned in the News’ feature, so make sure that your privacy settings allow for this.    
  
Feature on your client’s website

Media coverage should always be shared on the client’s website. If your client doesn’t have a section on their website for media coverage, encourage them to make one!  Hosting coverage via this platform can showcase your client’s credibility as an industry expert, demonstrates that they regularly feature in the news, and helps to boost the website’s SEO.

However, many media outlets hold the copyright when it comes to the content, so make sure you share a link to the coverage.

Talk to your team
​

Sharing media coverage with your colleagues can be more powerful than you think - send round an email with a link, and encourage your peers to share the coverage on their own social media platforms. A super simple way to increase coverage - you never know who it might reach! 
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Blog Archives:

    July 2022
    March 2022
    February 2022
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    September 2020
    August 2020
    July 2020
    June 2020
    April 2020
    March 2020
    October 2019
    June 2019
    April 2019
    March 2019
    February 2019
    January 2019
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    December 2016
    October 2016
    September 2016
    August 2016
    July 2016

About     International     Portfolio     Blog     Contact

​
​​37 Pear Tree Street, London, EC1V 3AG
311 West 43rd St, New York, NY 10036


020 3357 9740

​Sitemap