by Maya Harruna
As a start-up, the unique challenges that you face result in the failure or prospering of your business. But regardless of the type of business, one thing that is universal is the need to attract users, establish trust and drive growth. In order to achieve this, your start-up requires effective promotion via the most efficient medium.
The following tips will help you raise the profile of your business:
Ultimately, as a start-up it’s easy to manage your PR activity yourself. However, as your business continues to expand, consider employing a PR agency that has the skills and capability to increase awareness of your product or service, taking your business to the next level.