by Maria Tabish Chawla
The royal wedding is set to boost retail sales across the UK by an estimated £195m by the end of August, according to retail specialists Springboard. Retailers are set to receive a much needed boost in May, with an estimated £93.1m to be spent across UK high streets, shopping centres and out of town retail parks.
Given the public attention and potential revenue generation stemming from the wedding, many brands are cashing in with bespoke campaigns to get their share of the royal pie. Keeping up with the spirit of celebration, they have launched campaigns to increase brand awareness and involve customers in a little jubilation of their own. Here are some of our favourites:
A cuppa royal?
Fortnum & Mason have created a limited edition blend to commemorate the royal marriage. Named the Wedding Bouquet, this blend marries English and American-grown mint with Jasmine green tea and is adorned with rose petals. Another excuse to put the kettle on!
Build up to the wedding – with Lego
Legoland have unveiled a monumental brick masterpiece consisting of 39,960 pieces of Lego which depict Prince Harry and Meghan Markles’ big day at Windsor Castle. The Lego masterpiece took the team of nine model makers a staggering 592 painstaking hours to create, with no detail being spared, as the castle and surrounding trees are draped with union jack bunting and flags. Fancy a detour to Legoland on your way to Windsor?
The crisps brand Tyrell has launched a parsnip crisp that is flavoured with "a hint of ginger, sweet honey, and added edible glitter”. We’re not sure how we feel about eating glitter, but 10 points to the brand for adding a little bit of sparkle for Windsor and Markle.
Hats off for the Royals!